From Concept to Customer (eBook)
From Concept to Customer: Portfolio, Pipeline, and Strategic Project Management gives a broad, comprehensive perspective of project management, covering the entire concept-to-customer cycle of complex strategic projects. Novice and seasoned project managers alike will gain insight into real-world, practical applications from the author's more than 40 years of hands-on experience with world-class multinational organizations. The techniques explained are proven, the approach sound and the results measurable and significant. Case studies have been taken directly from the author's client files. They illustrate the application of various project management strategies, as well as strategic and tactical planning tools. A step-by-step approach, supported by tools, techniques and examples, is used to illustrate each important aspect of project management.