Wednesday, February 25
3:30 p.m. – 4:30 p.m.
It is second nature for those working within the search industry to keep up with the latest tracking technology, newest internet advertising techniques and updates to the search engine algorithms. However, for most, the ever-evolving features that make up today’s search landscape are unfamiliar territory.
Manufacturing companies have unique marketing challenges. We invite HOUSTEX exhibitors and attendees to this informative happy hour session to learn how online advertising and website strategies play a pertinent role in today’s B2B landscape. We will discuss the latest changes from Google, reveal current internet behavior trends and showcase practical takeaways to apply to your online manufacturing marketing strategy.
Who Should Attend?
- Business Owners
- In-House Marketers
- Corporate Marketers
- Businesses of All Sizes
David Underwood, President – TopSpot Internet Marketing
David Underwood is President and Co-Founder of TopSpot Internet Marketing in Houston, TX.
With a BA in Marketing from Texas A&M University, David began his career as a salesperson in print and online industrial advertising. His experience working in the business-to-business sector allowed him to evaluate inefficiencies within the search marketing industry and led him to co-found TopSpot Internet Marketing.
David’s unique business approach of a collaborative team working together to achieve clients’ business goals came to fruition with TopSpot’s Customer Relationship Teams. He takes pride in TopSpot’s analytics-driven methodology and strong company culture.
TopSpot Internet Marketing has benefited from David’s strengths in leadership and communication. David’s vision continues to inspire the company of over 75+ team members while he oversees the business activity of the agency that has grown beyond 730+ clients.
David has previously presented at Google’s PSP Summit, the Michigan Manufacturing Association, the Precision Metalforming Association Marketing and Sales Conference, NDTMA Annual Conference, Houston Interactive Marketing Association events and Interactive Strategies conferences. He resides in Katy with his wife and two children.
TopSpot Internet Marketing Knows Manufacturing
Our Houston-based agency specializes in B2B internet strategy and website development for industrial manufacturers, distributors and service providers. We work with hundreds of companies ranging from small machine shops to Fortune 500 firms all over the world.
TopSpot understands the industrial online marketplace. More importantly, we understand how potential customers, engineers or industrial buyers are using the internet more now than ever to search for new suppliers and partners.